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(From L to R) The poster for the first Femme Fatale Productions show, by @kayapapayyaa; Femme Fatale's first logo, by @kill3r.kraft; Event poster, by @staceyfromrussia
(From L to R) The poster for the first Femme Fatale Productions show, by @kayapapayyaa; Femme Fatale's first logo, by @kill3r.kraft; Event poster, by @staceyfromrussia
Event poster, Rhuby Noriyuki; Femme Fatale's new logo, by @lonedyke; Event poster, picanteperosabrosa
Event poster, Rhuby Noriyuki; Femme Fatale's new logo, by @lonedyke; Event poster, picanteperosabrosa

Killer, Badass, Edgy: Femme Fatale Productions leaving Oregon

By C. FRANCIS O’LEARY // Femme Fatale Productions is leaving Eugene after almost a year of uplifting and centering marginalized voices in the Eugene area, but founder Rhuby Noriyuki plans to continue the Femme Fatale mission in her new home in the Bay Area.

Femme Fatale Productions is much more than a promotional organization for underground shows. For the past year, it has been working in Eugene to connect marginalized artists from disparate genres and mediums with one another to create a community of people lifting each other up, rather than competing for space. Femme Fatale is moving to Berkley, but founder Rhuby Noriyuki hopes its mission lives on in Eugene.


The idea for a new kind of production company sprung fully-formed into Noriyuki’s mind in the middle of the night: A group administered by and for marginalized people in the Eugene music and arts scene. Noriyuki had been working with Eugene production company Blue Plant for some time, but as the only woman and person of color, she felt ignored and pushed to the edges. She vowed to create a space where people like her could take center stage. In an interview she said she wanted to name that was “killer, edgy, badass,” something that summarized the group in a single phrase ─ Femme Fatale Productions.

The first Femme Fatale show took place Jan. 11, 2019 at Noriyuki’s house/venue, The High House. Noriyuki’s plan was to throw a few raging house shows under the name Femme Fatale to get the organization’s name and mission out into the Eugene DIY zeitgeist ─ and if the goal was a rager, she was successful. “I thought the house was going to crack in half,” Noriyuki later said of the event.

That first event was a shitshow, according to Noriyuki. It made two things clear: The High House wasn’t equipped to host the type of shows Femme Fatale was going to be having and that there would need to be a few rules to keep everything on the rails.

Those two goals came together in the development of Femme Fatale’s morals, which were posted on the group’s Insta. The development of the group morals provided a standard of behavior for event attendees and gave Noriyuki an elevator pitch she could use to convince homeowners to open up their living rooms and backyards for events.

The rules are simple: Respect the space, recycle, be kind in the mosh, get to know the people around you; Respect each other; Practice safe sex, condoms and menstrual products are available for free at every event; Drive sober, Noriyuki has paid for more than one drunk attendee’s Uber out of her own pocket; and Femme Fatale has the right to refuse anyone access to events.

Employing these rules helped Femme Fatale make a name for itself as a fun, inclusive group. More people began attending shows and that brought in more door donations.

Noriyuki isn’t a fan of the “starving artist” myth. One of the central tenets of the Femme Fatale ethos was that everyone got paid. Door donations were used to pay the bands, hire sober drivers to bring folks home after the show, pay for photographers, videographers and graphic designers as well as bouncers and crowd monitors to make sure no one got too aggressive or handsy in the audience.

By Summer 2019, Noriyuki felt Femme Fatale was ready to lean more into its mission to center and heal marginalized communities. The group partnered with Second Hand Groove, a group of local artists who upcycle thrifted clothes for bodies of all shapes and sizes. As a self-proclaimed expert networker, Noriyuki directed Femme Fatale to host networking events for local artists of any medium to meet others and collaborate. Femme Fatale also hosted a discussion group for Queer people to discuss family related trauma.

Of all the events Femme Fatale presented, Noriyuki’s baby was Build-a-Band. Like the artist networking event, Build-a-Band was an event for musicians from disparate genres, skill levels and backgrounds to teach and learn from one another. Noriyuki hand-picked the artists to invite to ensure the group was diverse and ready to grow together. Noriyuki wanted to be clear with this event. “I’m here to uplift POC, Queer people and artists. Give a voice to the voiceless. You’ll always have a place with Femme Fatale for your voice to be heard,” she said later in an interview.


After just under a year of activity in Eugene, Femme Fatale Productions has moved with its founder and sole continuous-member to Berkeley, CA. Noriyuki moved with her fiancé in early December. She hopes to embed herself within the Bay Area artist communities and continue the Femme Fatale mission.

Currently, Femme Fatale is preparing for a fundraiser in support of Oakland-based collective Moms 4 Housing. The event, tentatively scheduled for March 22, will take place in Berkeley’s historic People’s Park and feature four California bands.

One think Noriyuki knows for sure is that she won’t let her talents for uplifting others and centering marginalized voices go to waste. “This is what I was born to do,” she said of her work.

To keep up with Femme Fatale follow the group’s Insta. If you’re looking to perform in the Bay Area, reach out to Noriyuki for booking.

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Eugene local show go-er

This article makes rhuby look like a saint and fails to mention all the fracturing, drama, and lies, that she spread that broke up several bands, and caused distrust in the scene as a whole. Wherever she ends up, she's going to make the local DIY music scene much more difficult to be apart of for everybody accept her inner circle of goons... I'm speaking from personal experience and really hope this comment doesn't get archived because people really shouldn't be learning about this person without all the context.

Dorion Blue

This article is wildly inaccurate. I worked closely with Rhuby as a part of Femme Fatale until I was forced to distance myself from the “collective” after realizing how volatile the “group” was. She literally lied to an entire population of people about having sexual relations with me. She was dishonest about how the money from shows was being distributed. She will tell you she kicked me out of the group because I suggested bands get interviewed and NOT her. (Which I still believe as I am still a major component in the scene) but in reality she realized I wasn’t going to allow her to manipulate me any further. She falsely accused me best friend of color of rape after his band garnered too much attention and she could not claim responsibility for the success. During that time several queer folk came to me and admitted they had been realizing Rhuby was taking advantage of their communities to gain sympathy from the scene and leverage on people she needed to hold power over. The Eugene music scene is thriving without her negative influence, and wherever she goes she is sure to dismember any progress that had been made prior to her arrival.

C. Francis O’Leary

To Local Eugene Show Goer and Dorian Blue, I authored this piece and was unaware of these critiques of Rhuby. If you’d like, please email me at cfoleary10@gmail.com and let’s talk about it.

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